100+ Email Subject Line Ideas for Dads, Grads, and the 4th of July. So if you’re having trouble writing really exciting email subject lines, then this is the post for you. But the main reason why they are important for your campaign is because strong subject lines prompt your recipients to open their email which will then increase your open rates. Remember, a subject line is just as important as the email itself because it’s the first thing people see in their inbox. Promotional Subject Lines. When you receive a newsletter, you will focus 40 % of your time that you read the newsletter on the subject lines. Summer is the perfect time to schedule special offers and events. 10 Beach-Bound Essentials for Him & Her, DAVIDsTEA: It’s time for something exotic…, Banana Republic: Summer dresses to wear everywhere, The Stationery Studio: Up to $25 Off Patriotic Parties, NORDSTROM: Sun’s out: [email protected] de Soleil, Pottery Barn Kids: Summer-ready savings! 3 bonus tips to improve your email subject lines You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. How to keep up with digital marketing… CONTENT: T&C Early Bird Discount I bet if you look in your inbox right now, you’ll have 50 emails there from all sorts of people and 95% of them will have boring email subject lines. According to statistics, emails have the highest return on investment.For every $1 spent on email marketing, there is a return of $32. The first brand in question sent an email with the subject line totally blank. Studies show 47% of email recipients open email based on subject line alone, while nearly 70% mark emails as spam depending on the subject line. Of those emails, subject lines that did not convey emotions had a higher open rate (9.57 percent) than those that did (9.25 percent). These are not your typical subject lines. I want the subscriber to interact with me (e.g. $29.95 & under prices. Between Memorial Day and Labor Day, the summer offers more retail opportunities with Father’s Day in June and the Fourth of July. 44 Great 4th of July Subject Lines for Your Emails. Sign up for free and without obligation. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. In 2013, 2014 and 2015, half of Fourth of July email subject lines conveyed at least one emotion. : ‘This habit is really ruining your productivity at work’, E.g. Newsletter subject lines. These Independence Day email subject lines are related to the flag, the anthem, patriotism, the US, and American traditions. : ‘What Amanda did to me yesterday really wasn’t fun…’. How to Write Email Subject Lines That Will Increase Your Open Rate By 203%. Struggling to come up with catchy email subject lines that can stand out in a crowded inbox? : ‘Emilia, this course will finally solve your marketing problem’. Do you want to increase your open rates by 120%? Neiman Marcus: Try out a lighter palette for summer, The Land of Nod: Games for All Summer Long, Guitar Center: Fun in the Sun Savings End Today, Whole Foods Market: 8 Summertime Sips That Sparkle, katespade.com: our take on beach essentials (plus, a present for you!). According to our research of more than 25,000 email campaigns sent by brands using Omnisend’s marketing automation platform, the following summer email subject lines were the best performing. The verdict is still out on whether shorter subject lines drive more opens. It may seem that I’m repeating this again and again, but you always need to know your ‘WHY’ first – why are you sending this particular newsletter?